Banners are a fantastic promotional tool. They can be used just about anywhere, from in-store to trade shows and exhibitions. When creating your banner, it’s important to get it just right. In this blog we are taking a look at some top tips to help you create the perfect banner to promote your company, product or service.
Use only top quality images
Roller banners are big, therefore any images you use on your banners need to be of good enough quality to ensure they are not pixelated. Your images should be saved as CMYK files and at least 300 dpi. Don’t underestimate the importance of ensuring your images are up to the job, your banner is representing your brand and must look top notch, just like you business or service you offer! Don’t worry if you haven’t got any images or access to take any, there are plenty of sites that offer royalty free stock images perfect for print.
Go big and bold
The very purpose of a banner is to attract people to your services or store. It is not an opportunity to detail every aspect of your business. Be bold and selective when choosing what information to feature on your roll up banner, the age old expression ‘less is more’ should come to mind when designing. Give your potential customers all the information they need and nothing more.
Use your logo
This may sound like an obvious tip, but featuring your logo on your banner is a must. This is great for continuity across your brand and the more your potential customers see your logo, the better. It’s a good idea to place your logo at the top of your banner so it is the first thing seen. Just like your images, ensure your logo is of high enough quality to print on a large scale.
Colour is a great way to catch someone’s eye and draw them towards your stand or store. However, although it can be tempting to go bright for the sake of standing out, make sure your design is still in keeping with your brand and company colours.
Here at Zip Posters, we offer a different variety of banner stands all perfect for your brand promotion. All our stand up banners come with everything you need to take your banner wherever you go: a base, bungee pole set, rail and a carry bag. For more information, head to the Zip Posters homepage.